Case Study: Brand Value & Influence

OVERVIEW
9th Asia International Dye Industry, Pigments and Textile Chemicals Exhibition (Interdye Asia 2019) was held from November 14th to 16th, 2019 at the Gujarat University Convention and Exhibition Center.

Exhibition Background
Successfully conducted in India, Turkey, Indonesia and Vietnam, in the last eight years, Interdye Asia is co-organised and managed by significant organisations from China.

Courtesy: DNL

Sponsors
China Dyestuff Industry Association
China Council for the Promotion of International Trade, Shanghai Sub-Council

Organisers
China Dyestuff Industry Association
Shanghai International Exhibition Service Co Ltd

Local Supporter & Agent
GPE Expo Pvt. Ltd.

Supporters
Embassy of the People’s Republic of China
The Gujarat Dyestuffs Manufacturers Association (GDMA)
Lonsen — Kiri Industries Limited
Korea Dyestuff and Pigment Industry Cooperative
Taiwan Dyestuff and Pigments Industrial Association
Pakistan Chemicals & Dyes Merchants Association

OPPORTUNITY
Deepak Group, the fastest-growing chemical intermediates company in India, is a regular participant of notable events like Interdye Asia 2019. The occasion gave a chance to portray the brand elements in the best format for an audience that savours international industry standards.

APPROACH
The team studied the requirement of the exhibition, the placement of the exhibit, and the maximum impact that could be created for a delightful visual impact, along with conveying the message to the audience. Each component studied and understood correctly, formed the basis of the complete picture of the exhibit.

Courtesy: DNL

OUTCOME
The most critical role of the display was a balance of the brand identity and product information, the industry connection, and the related data. Relevant to industry expertise, the technical info was represented in uncomplicated design via infographics. All the details were portrayed in an easy-to-understand format for the audience. The design and installation synced so well that a unique ambience was established.

CONCLUSION
The right brand value was in sync with the brand guidelines and the precise arrangement of the elements. They were positioned in the order of their prominence and brand connectivity to the clients, associates, collaborators, and vendors. The right placement created the right brand influence.

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